What Are You, Fish Soup?

This ad of a new Moscow restaurant “Dikoye Morye” (Wild Sea) looks pretty innocent at the first sight. It says, “Did you eat fish soup?” But if you pronounce it (in Russian) fast, making stress at the last word, something totally rude and obscene will come out of your mouth. Something that involves the most popular Russian 4-letter word. Something that could be loosely translated into decent Russian as, “Are you out of your mind?” If you say this phrase to a Russian gentleman don’t be surprised when a bronze candelabrum lands on your head.

That’s what I call a postmodern way to attracting customers! Wild Sea restaurants should definitely expect crowds of Muscovites hungry for a plate of zuppa di pesce.

Via adme.ru

Related Tags: Russia, Moscow, advertising, restaurant, fish soup, postmodernism