Kalashnikov

Russia cannot boast that its brands are known internationally. Probably the only exception is Kalashnikov. AK rifle is incredibly reliable and almost never fails that make Kalashnikov the preferred rifle of guerillas and insurgents all over the world. More than 140 million Kalashnikov rifles of different versions were produced in the world since 1947.



Kalashnikov was never advertised by its creators. We should thank war reporters for all PR they did for the brand and Hollywood for excellent product placement. Maybe the most effective product placement in the history of cinematography. Today Mozambique does a great job in building the brand recognition by placing Kalashnikov on its national flag. It’s there since 1983.

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