Another Soviet ad print of 1930 found on davno.ru. This one is promoting women’s health by using one of the most popular fitness method of the early 20th century – strengthening the body by cold water. “Did you take care of your breasts?” asks the ad sternly. “Strengthen your nipples by washing them daily with cold water.”
Millions of people still believe that cold showers, swimming in icy water or walking on snow barefooted is good for your health. It might be true in an indirect way as icy water gives shock to your immune system and if it’s strong enough it “boosts” your health. But the same would be true if you, for example, contaminate yourself with some nasty viruses. They will “train” your immune system even more efficiently.
There’s just one question left unanswered. Why does anyone need strengthened nipples?
Soviet Union, Advertising, 1930, social marketing
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