Mr. Semechkin

One of the most popular Russian snack is semechki – roasted sunflower seeds. For many years almost everywhere one could see babushkas with a big sack of roasted seeds measuring them by glass and packing into self-made cones of paper. Today you can by packaged semechki everywhere. The problem with semechki is that you need to husk them. You can do it with your fingers and true professionals husk semechki with the help of the teeth.

Razdolye company launches a new product branded Mr. Semechkin targeting youth and positioning the product as an alternative to pop corn. It comes with an extra bucket for husk and buckets are clipped together. Design by Boxside.

Word of warning - many kulturny Russians view semechki as vulgar and plebeian.