Eat upon reading

Inmarko company launched its new KVN ice cream with different (99 in all) original KVN jokes printed on it. This one reads, "Due to criminal neglect of museum workers Kazimir Malevich's "Black Square" painting was hung upside down for two months."

What is KVN? Here's the Wikipedia information:

KVN (Russian: КВН, an abbreviation of Russian: Клуб Весёлых и Находчивых, Klub Vesyolykh i Nakhodchivykh", "Club of the cheerful and sharp-witted" people) is a Russian humor TV show where Russian post-secondary student teams compete by giving funny answers to questions, improvisations, prepared sketches. The program has been aired by Channel One since 1961. Seven years later, when a few programs were being broadcast live, Soviet censors found the students' impromptu jokes offensively anti-Soviet and banned the KVN for fourteen years. The show was revived during the Perestroika era, in 1986, with Alexander Maslyakov as its host. It is one of the longest-running programs on Russian TV.

KVN reach is impressive. According to the official site of KVN Union:
over 5 million live spectactors annually watch how
more than 40,000 participants organized into
more than 3,000 regularly competing teams from
more than 100 cities
play game of KVN.

Via Adme