Russian Advertising Industry 2006
It is not yet clear how much money is spent on content advertising on internet but experts believe it to be 50-60 mln. $US in 2006. The growth in advertising industry never stopped since 2000 being on average from 15 to 30% yearly. There are about 6000 advertising agencies in Russia employing more than one million people.
Television accounts for almost a half of all advertising expenses but in 2006 when a new bill on advertising limited time and frequency of TV commercials prices grew 30% and more advertisers decided to pay more attention to radio, printed media and BTL.
Television accounts for almost a half of all advertising expenses but in 2006 when a new bill on advertising limited time and frequency of TV commercials prices grew 30% and more advertisers decided to pay more attention to radio, printed media and BTL.
In 2006 outdoor advertising market exceeded one billion $US and grew almost 30%. This means that in outdoor advertising Russia is #3 in Europe (after UK and France) and #6 in the world (leaders are US, Japan and China). Yet most experts don’t expect further growth. There are more and more concerns about too much visual pollution on the streets. Everyone who visited Moscow can see it – the city is covered under billboards.
posted by Konstantin at Friday, February 09, 2007
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Regional TV advertising, which already accounts for more than 25% of Russia's $2.3 billion overall TV ad market, also is expected to become more important once the regulatory restrictions on advertising go into effect.
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