iVAN

Publishing house C-Media launches a new magazine iVAN that is the name of its main protagonist Ivan (pronounced ee-vah-n) spelled to make it look iPodingly stylish. Ivan is a bold man with an imperial who is radiating success and confidence. He is 35, male, likes good gadgets but is not a specialist in technology. He decides to make his old dream true – find the best gadgets, cars, hi-fis, cars and write about what he finds every month. Ivan looks very much like Bondarchuk (famous for his 9th Squadron movies) but editors swear Ivan has nothing to do with him.

Most of magazine’s article are dialogues between Ivan and experts in six areas: photo, video, audio, computers, play consoles, home cinemas, cars, gadgets and mobile phones. “Ivan follows the search algorithm of a typical college educated, 25-45 aged male” – editors claim referring to hundreds of consumer behavior and ethnographic research.

Editors are also very proud of high class photography. The first issue boasts works of cult photo master from Italy Fabricio Raynon who was also responsible for casting models.

Поживем, увидим.

Via Sostav