Fishy juice

The idea of new prints of Tropicana juices is to introduce new line of juices “fortified” by vitamins, minerals, fiber and other healthy stuff. Orange shaped as a fish is supposed to demonstrate Tropicana contains a lot of Omega-3 exactly like fish. Unfortunately consumers are not so sophisticated at building complex association chains. The first idea that pops up in my mind is “Juices with the taste of fish?” Bizarre.