Eat liver!

One of the most difficult challenges for marketing in meat processing is how to sell so called sub-products: liver, heart, kidneys, etc. There are a lot of people who like liver. I personally find liver stroganoff delicious but there are not enough of us to get rid of all livers left after poor animals are dismembered into a thousand little parts. Of course one can make pate out of liver or liver sausages but above all we need to draw consumer attention to the product and attract new liver lovers.


It seems like this problem is very old. Here’s a French ad from the 20’s calling French housewives to eat liver. No wonder marquis de Sade was French.