Madonna and Vympelcom

Madonna plans to give only one concert in Moscow on the 11the of September. What a great event for this country! The box was sold out in several hours. There are rumors that black market prices for not the best seats already reached US$900. Taking into consideration all the public excitement generated by Madonna’s concert it was not necessary to advertise it but Vympelcom, the concert’s official sponsor, thinks otherwise. The slogan on the poster reads, “Cut your way through to the concert of Madonna”.

It actually means that if you participate in a special Vympelcom promotion program you can win a chance to be at the concert but Moscow City officials saw it as a direct call. They argue that hundreds of jerks would read the slogan word for word and would try – right! – to break their way to the concert by force. Having seen a couple of times Moscow riot police in action I don’t believe they succeed.

Related Tags: Russia, Moscow, Madonna, Vympelcom, advertising, marketing