Megaphone

Last week Russian mobile communications company Megaphone (#3 in this country) started its new “image” campaign with a commercial aimed at people who think that Megaphone is “just about cell phone services”. Marketing managers at Megaphone believe that it’s not just talking but… communicating (sic!). You see, this is a communication company and it creates – I quote Larisa Tkachuk (Megaphone’s VP), “communicative environment for communication.” I don’t have any idea what communicative environment for communication means but I know Megaphone often creates a lot of highly emotional environment when you run around the neighborhood trying to find an exact spot where communication is more or less stable. I think, being #3 is no excuse to save money on cells. Build more cells, cover more territory and charge less. What else does a person want from a cell phone company? I can hardly imagine anyone subscribing to cell phone services because the company’s “image” is very attractive.

Click here to play (MPEG, 6.38Mb)

The commercial to improve Megaphone’s “image” is created by McCann-Erickson. Producer Hady Shuaib.

Via Sostav.ru