MTS re-branding
eXile publishes a hilarious review of Russian major mobile phone operator by Alex Shifrin. Incredible but true. It seems that MTS screws up absolutely everything its marketing people are touching:
How do you make a bad ad campaign even worse? You double down on it, ramping up the mistakes. In theater, this type of thing is called a comedy of errors. In Moscow, we call it the re-branding of MTS, Russia's largest mobile phone operator. Having covered their marketing campaign flaws a few issues back, it's worth having a fresh look at MTS' tactical approach to their recent re-branding campaign - you know, the whole red egg thing you see all over billboards around every city and check in on how it's coming along.
Read more…
Click here to read some popular Russian jokes about MTS re-branding.
Related Tags: Russia, Moscow, marketing, advertising, re-branding, MTS
How do you make a bad ad campaign even worse? You double down on it, ramping up the mistakes. In theater, this type of thing is called a comedy of errors. In Moscow, we call it the re-branding of MTS, Russia's largest mobile phone operator. Having covered their marketing campaign flaws a few issues back, it's worth having a fresh look at MTS' tactical approach to their recent re-branding campaign - you know, the whole red egg thing you see all over billboards around every city and check in on how it's coming along.
Read more…
Click here to read some popular Russian jokes about MTS re-branding.
Related Tags: Russia, Moscow, marketing, advertising, re-branding, MTS
posted by Konstantin at Thursday, July 06, 2006
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