Аффтар жжот

There’s probably nothing wrong when a soda producer names its product by a teenage nerdy forum zombies’ slang word “Yad” (‘poison’ in normal Russian). There’s probably also nothing wrong when a grown-up trying to sound original uses another teenage nerdy slang word “Preved” (meaning ‘hi’). But when this is done by an editor-in-chief of Russian “Newsweek” that tries really hard to be regarded as a serious and trustworthy magazine – one has doubts about the effectiveness of this printed ad. Parfenov – once one of the best TV journalists in Russia – is going gaga.

Related Tags: Russia, Newsweek, advertising, Parfenov, slang, preved