DIY Design

When you have a tiny stall selling milk and cheese at a huge open market you definitely want a catchy sign to attract customers. One way is to hire a designer to do the job but they are very expensive. And then – didn’t you always get A’s for arts class at junior school? DIY approach pays off.


This sign reads, “Dairy Products”. The store owner and his wife did everything themselves from concept development to painting, including creation of these exclusive wobbly fonts. Don’t laugh! With the help of this ad the number of customers tripled – everyone wanted to shake the artists’ hands.

With this ad Russian Marketing Blog open a new category “DIY Advertising and Design”.

Related Tags: Russia, signage, design, DIY, dairy products, humor