Guess What?
French make-up brand Bourjois, MediaEdge CIA Russia advertising agency, News Outdoors Russia and Espar-Analytic launched a new project promoting Bourjois mascara Maxi Frange. The fist wave lasted only one week (1446 billboard surfaces in Moscow). The second wave is three weeks long and lasts till the end of January (500-1000 billboard surfaces). At the same time Espar-Analytic is conducting advertising research to prove the hypothesis that short campaigns with a lot of billboards are more effective than long campaigns with few billboards. Link.
The caption on the billboard goes, “It’s good in the shadow of her lashes”. What roused my curiosity is the mystery of the black creatures resting in that shadow. What are they? The ad itself doesn’t give any clues. So far my friends and I guess they could be:
- dandruff
- charcoaled m&m’s
- lice
- model’s boyfriends
- dirty tears
- those pesky nubbins caused by cheap mascara
- Max and Frange
Any other suggestions?
posted by Konstantin at Tuesday, January 24, 2006
5 Comments:
Humpty-Dumpty and his Russian friend Kolobok after getting a sun deck?
It's France. Things don't have to make sense, they only need to have style.
Yeah... But we are as postmodern as French
Little men from the Caucasus Mountains ?
"soot balls" from the japanime film Spirited Away
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