Beer Goggles

As alcohol marketing is the most sophisticated and well-developed segment of the industry in this country Russian Marketing Blog never stops its pursuit of various alcohol related facts. Take “beer goggles”, for example. Everybody knows that after a couple of beers (or some vodka shots) everyone around you becomes prettier. As we say in Russia, “There’s never lack of pretty women – only lack of vodka”.

Scientists at Manchester University conducted a special research to work out a formula to calculate how “beer goggles” affect a drinker’s vision. The project was financed by eye care firm Bausch & Lomb PureVision. What for? Are they working on special lenses that would protect drunk women from ugly men (or vice versa)? Judging from the result of the project their money were spent for nothing. Researchers didn’t find anything new.

First, they discovered that “beer goggles” affect men and women alike. Second, they calculated that the formula “more beer – more beauties around” works only to a certain limit. Then a subject under test passes out. Third, additional factors include the level of light in the room, the room's smokiness and – what a revelation! - the drinker's own eyesight.

Via Agendainc

Related Tags: alcohol, beer goggles, Manchester University, research