Hell

The name of this store is Ada and as the sign goes it sells chandeliers and cornices. Ada is a Russian female name and it’s popular among small business owners to name their stores with the names of their beloved wives: Rosa, Natali, Ada. The problem is that “ada” is also a genitive case of “ad” (hell). So here we have “Chandeliers from hell”. Very designing.

Related Tags: Russia, Moscow, marketing, advertising, design