Sopranos in Russia

Russian TV3 Channel started a guerilla campaign to promote a new season of Sopranos. 150 cabs in Moscow attracting special police attention drove all around the city. TV3 is a third-rate channel with an average 2.1% rating. The previous season of Sopranos ran on a NTV and it was a complete failure. NTV bought several seasons at once to get a discount but now it had to sell to TV3 for a song.

Related Tags: Russia, Moscow, advertising, marketing, Sopranos, NTV, TV3