Exhale

When I saw this ad my first reaction was, “Wow! Pot was legal in America not so long ago”. Then it turned out the cigarettes are simply aromatic. What a disappointment! Still I cannot get it – what kind of aroma it should that makes that woman follow the guy? Especially anywhere.

From eatliver

Strawberry Nuts Forever

Close your eyes and open your mouth – a new taste of Nuts with Strawberry (Клубничка). As always in all new Nuts commercials we see squirrels (they gather nuts for Nuts). Only in previous commercials all squirrels were moronic looking men but in this one they introduced females (to make males look even more moronic).

Ad agency Lowe Adventa. Production DTV MA. Director Timothy Kendall. Cameraman Albert Rouge.

Click to watch

PS. The informal meaning of the word ‘strawberry’ (клубничка) is porno.

Via Adme

Eat liver!

One of the most difficult challenges for marketing in meat processing is how to sell so called sub-products: liver, heart, kidneys, etc. There are a lot of people who like liver. I personally find liver stroganoff delicious but there are not enough of us to get rid of all livers left after poor animals are dismembered into a thousand little parts. Of course one can make pate out of liver or liver sausages but above all we need to draw consumer attention to the product and attract new liver lovers.


It seems like this problem is very old. Here’s a French ad from the 20’s calling French housewives to eat liver. No wonder marquis de Sade was French.

DoctorTravel

When Doctor Travel magazine started this advertising campaign in Russia some alert citizens perceived it as racist. You see, the woman on the ad makes fun of black people. Actually as a Russian I can’t see what this ad has to do with dark skin people. First, this is a specialty magazine for people who want to spend vacations on health resorts or spas. Second, the ad plays on archaic images of women with ugly greenish health masks. Only in this case the mask is made of chocolate. Why chocolate? It’s an allusion on a popular Russian idiom – ‘to be in chocolate’ means ‘to be ok’. One expert explained that very long ago some white jazzmen painted their faces in exactly the same manner to look like black. I remember in one of the old movies from 30’s I saw something like that. Hmm, some people have really wild imagination.

It reminds me of one joke. Husband, “Dear, you are as beautiful as a goldfish”. Wife (aside): “Goldfish means fish, fish means pike, pike means predator, predator means wolf, wolf means dog.” (yells) “Stop calling me bitch, bastard!”

Your kiska would buy whiskas

Flavored with valerian drops.

Trans'Hit

Max Berestov found this truck on one of the Moscow roads. It belongs to a French logistics company Trans'Hit. Now here's the question - do the Transhit guys care how their company's name sound abroad? Or do they simply want to attract extra attention?

Madonna and content

Another article by Alex Shifrin in eXile on the subject of Russian advertising. This time it's about Madonna coming to Russia and the problems of content.

Unless you're currently dead, you probably know that Madonna is coming to Moscow. You might have seen some of BeeLine's advertising promoting this event, as well as special sales of Madonna music, video and photo content for the mobile phone. Recently, in particular this year, the Big New Thing in the advertising world is "content creation." Everyone is falling all over themselves trying to firstly understand what "content creation" is, and finally to see how they can make money from it. For the mobile operator, the latter concern is paramount to future growth and profitability.

For MTS and BeeLine, this is the equivalent of the next cola wars. Both of them are spending millions in order to be seen as THE content provider. In many markets, voice traffic has already become a commodity. At first it was about tariff reductions. Then it was about free incoming calls. Then it was a flat monthly fee. It's gotten to the point where there's simply no way left to cut fees without taking a loss. Eventually, voice traffic might well become the "lost leader" for mobile operators, meaning they'll make all their revenue from incremental content sales and re-sales. However, before this happens people need to know what to do. Hence this push for content consumption.

Read more...

Hell

The name of this store is Ada and as the sign goes it sells chandeliers and cornices. Ada is a Russian female name and it’s popular among small business owners to name their stores with the names of their beloved wives: Rosa, Natali, Ada. The problem is that “ada” is also a genitive case of “ad” (hell). So here we have “Chandeliers from hell”. Very designing.

Related Tags: Russia, Moscow, marketing, advertising, design