Get Out of My Way!

Viseum Ad Agency started this new campaign for Hummer. “Get Out of My Way!” Exactly! I’m not sure who exactly buys Hummers in Europe or the US (Borat?) but in Moscow (judging by their driving habit) they are all blood-thirsty Trolls from Mordor. It’s hard to say as windows are always heavily tinted. This ad was criticized by Russian advertising community for being actually a call for irresponsible behavior.