Coca Cola vs Olimp
Vodka Bilenka parody commercial (I wrote about it here) was not left unnoticed by Coca-Cola. “Coca Cola Beverage Ukraine” sent an angry letter to the CEO of “Olimp” company (producer of Bilenka). Olimp should stop broadcasting the controversial commercial because it resembles the one of CocaCola. The news came from Kommersant – Ukraine.
Lesya Zhulinskaya from Coca Cola Beverage Ukraine said that the abovementioned letter was sent to Olimp at the end of December last year but Olimp simply ignored it. For this reason Coca Cola decided to sue Olimp.
I’m almost sure that the public scandal is exactly what any vodka brand needs. Olimp managers must be crying, “Yeah! We did it!” Vodka brands in Russia and Ukraine have their own way to build consumer recognition and loyalty. They use any possible means to provoke scandals as that one. Vodka is a sin product and vodka brands’ rowdy behavior is viewed favorably by their target audiences.
It seems like Olimp is not too lavish when it comes to advertising. Its Coca-Cola parody commercial is so low-budget that it hurts. Now Coca-Cola itself gives Bilenka a chance to be in the news. Any publicity is good as long as it is free © Madonna.
Related Tags: Ukraine, vodka, Belinka, Coca Cola, Olymp, scandal
Lesya Zhulinskaya from Coca Cola Beverage Ukraine said that the abovementioned letter was sent to Olimp at the end of December last year but Olimp simply ignored it. For this reason Coca Cola decided to sue Olimp.
I’m almost sure that the public scandal is exactly what any vodka brand needs. Olimp managers must be crying, “Yeah! We did it!” Vodka brands in Russia and Ukraine have their own way to build consumer recognition and loyalty. They use any possible means to provoke scandals as that one. Vodka is a sin product and vodka brands’ rowdy behavior is viewed favorably by their target audiences.
It seems like Olimp is not too lavish when it comes to advertising. Its Coca-Cola parody commercial is so low-budget that it hurts. Now Coca-Cola itself gives Bilenka a chance to be in the news. Any publicity is good as long as it is free © Madonna.
Related Tags: Ukraine, vodka, Belinka, Coca Cola, Olymp, scandal
posted by Konstantin at Wednesday, February 15, 2006
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