Premium sugar?

Sostav.ru reports on a new product – Belenkiy “premium” sugar.

Distinctive feature of the new product is its package of micro corrugated cardboard. A package of this material is practically universal - strong, almost is not creased, perfectly protects a sugar inside, has an attractive appearance and can replace a usual sugar bowl on a table. One more feature is "poured" packaging. In "Belenkij" boxes sugar is poured, instead of being stacked, as lump sugar of the standard sample.
The product is focused on office consumption and on people with average income.
Production has already appeared on sale in retail shops. The price on a shelf is 45-50 roubles for 700 grams.

The price is simple incredible – it’s about three times higher than average. I don’t think people are willing to pay so much for the promise of “super quality”. Sugar is a generic product. There are many different sugar producers, packages look different but consumers don’t pay attention to sugar brands. What is more important – people believe (rightly so) that the price of different sugar brands is almost the same. When I buy sugar at a supermarket I never pay attention to a price tag as I got used that prices for sugar brands don’t differ. It seems that Belenskiy brand is simply a way to fool inattentive consumers into buying this overpriced commodity.

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