Making Money

More than 100 billboards with “Finans” (Finance) weekly ads were placed in Moscow on the 1st of September 2003. Three weeks later all of them were dismantled when the ad was banned by city authorities as immoral and offensive. The text on the poster goes, “A magazine about making money”. What are a dollar and a euro doing? This is a kind of psychological projective test. Me and most of my friends at the first glance thought they were dancing. But then we looked closer and realized they are doing something else. They are making money.

Still I cannot get the message of this ad. First, if the dollar becomes pregnant, what kind of money would it bear? Like, if you leave a dollar bill and a euro bill inside your wallet for a night then in the morning you will find a thousand rubles. Second, if they make money then the euro is definitely male and the dollar female. Why? Because euro is stronger than dollar? But then if the US Federal Reserve changes dollar discount rate would it change dollar sex as well.

So many questions so few answers. I think I buy the next issue of Finans magazine.

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