Pre-Election Marketing

Inspired Bee Publishing House starts promoting its new product – political toilet paper. It plans to sell the product in Russia and Ukraine. One wad is targeted at Russians and it pictures Putin, Lukashenko and a disgraced Russian oligarch Boris Berezovsky. Another wad is for Ukrainian voters with Ukrainian politicians. And the third wad plays on anti-American sentiments in both countries. Here we see Bush, Rice and Blaire who is not American but it probably makes no difference to Inspired Bee.

AdMe.ru took an interview with an owner of Inspired Bee who said that they hope to launch the product before the start of the Ukrainian election campaign in 2006. That’s no problem for Russia as the elections start only in 2008. Ads for this product are already published in several Ukrainian magazines.