Outwitting vandals
In October 2002 Hachette Filipacchi Publishing house started an original advertising campaign of Maxim magazine. It had problems before with such ads as the light boxes were often destroyed by vandals. Hachette Filipacchi found a new way to safeguard boxes with ads from attacks.
It seems that glass boxes with Maxim ads are broken and there are words “disgrace” and “lewdness” sprayed on them with red paint. Designers, who developed the ads, decided to outwit vandals and designed posters the way as if some puritan rowdies already “worked” on them.
Not a single light box with this ad was broken. The trick worked.
posted by Konstantin at Wednesday, September 28, 2005
5 Comments:
The sign underneath reads: "A defamed magazine about quiet family values".
What a drag vandalism is... especially to Maxim, a good friend of mine is a photog and V.P. for them in L.A. and Maxim is kewl. Thanks for the interesting post.
Athene
HA HA design wins again!
thanks for the post
30dayartist.blogspot.com
do you really think you'll stop us?
ahahahaahahahah
Decadent western values vs. Russian street values. From the wealthy West to the Russian poor. We'll sell the product, said the West, we'll appeal to your temptations, vices and sin and capitalism will win! But, it's not good, said the poor. Captalism will win, repeated the West. It's not a game, said the poor. Capitalism will win, repeated the West.
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