Gillette makes three strokes

Some ad slogans for American brands sound really odd for a Russian ear. For example, Gillette Mach3 slogan, “ You make one stroke – Gillette Mach3 makes three” (Вы делаете одно движение – Gillette Mach3 делает три). Well, you get this message if you know that Gillette Mach3 has three blades. You make one stroke but because Gillette Mach3 has three blades, the result is the same as if you made three strokes. Three blades, less strokes, less irritation.


But still – Gillette Mach3 doesn’t make any strokes at all. I do, not Gillette. And I do only ONE stroke even though my skin is three times better shaved after that single stroke. Now there’s that new Gillette M3Power that actually makes a lot of strokes all by itself but it scares me.

A Russian web designer company Bramc made a parody ad for this weird slogan. “Gillette Mach3 condoms. You make one movement – Gillette Mach3 makes three”.