Robby Bubble

A Romanian company Karom Drinks started marketing a new non-alcoholic sparkling wine for Russian kids. It’s called “Robby Bubble” and comes with four different fruity tastes. The “pedagogical” idea behind the product is promoting responsible drinking. Sparkling wine is a drink for special occasions and is always associated with great and exciting occasions, like a New Year party or a birthday. Kids usually sit together at the table with grown-ups but they are not allowed to drink alcohol. That’s not fair! Everyone raises glasses with sparkling wine when the clock strikes 12 on the New Year Eve but kids had to drink juice. Robby Bubble corrects this wrong. Some say sparking wine for kids is only promoting alcohol consumption. Some say that it’s vice versa. When kids are taught that wine is something forbidden and only for grown-up they will be attracted to alcohol and start drinking in the early age.

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