Wednesday, May 03, 2006

Another Reeb Lokos

I already wrote about Sokol beer brand and its controversial advertising. “Reeb Lokos” is a mirror image of “Sokol Beer”. Sokol commercials were always very post modernistic in the meaning – nobody really gets the idea but it looks very creative and interesting. Rodnaya Rech’ ad agency launched a new commercial for Sokol. It’s on air since March, 20 and puzzled thousands of beer fans. Bottles of Sokol beer grow in a carton box, make up many branches, break the box and form a weird tree. The slogan is “Reeb Lokos. In the name of Good!” the tree of knowledge of good and evil, indeed!

Click on the picture to watch

It is not yet clear – should I buy Sokol or should I not?

Via AdMe

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