Matryoshka

Russian marketing and advertising community on sostav.ru is discussing an interesting topic – stereotypes about Russia. In this country things like balalaikas, matryoshkas or samovars one can find only at tourists traps like Arbat in Moscow. Most of Russians view them as silly but anytime in any country when something Russian is advertised one can’t get away from them.
When Scholz & Friends (Berlin) decided to make a poster promoting Russian opera festival in Baden Baden they picked the most obvious symbol. This opera singer is wonderful! And she also hints there are a lot of minor singers inside.



It’s great that Russia has a symbol that is immediately recognized everywhere. I can’t think about such “living” symbols of other countries – they are usually architectural landmarks. Ok, kangaroo for Australia, kiwi for New Zealand, bulldog for England. Cowboy? No, it’s Marlboro. Panda? It’s WWF. What else?

Via kak.ru

Related Tags: Russia, advertising, matryoshka, opera