Calling names
This brand of convenience food was called ‘Lentiay’ – a lazy man. I wonder who stood behind this creative naming? The person definitely believes that reason I buy convenience food is my laziness. What if the reason’s exactly the opposite? I’m too hard-working and don’t have time to cook.
I bet they would’ve never introduced the brand ‘Lentiayka’ – a lazy woman. Russian women are more sensitive about such things.
posted by Konstantin at Monday, March 27, 2006
2 Comments:
Yes, calling your client lazy might not be too clever. Although La-Z-Boy chairs has done well in the US and used to be the premium brand for reclining chairs (when such chairs were marketed to the point of being considered almost a necessity in the home).
http://www.rareads.com/scans/2402.jpg
The frozen prepared meal of choice for some years in the past had been Hungry-Man dinners. As you can tell, their selling point was the portion size of meat, potato, and vegetable (typical corn or peas or something).
http://images.amazon.com/images/P/B00032ER4K.01-A3CDPEGSIQM61V.LZZZZZZZ.jpg
I only mention this for some of the parallels (and differences) of thoughts in marketing.
can you believe that I saw that in the freezer section of my grocery store here in Russia and thought it was something to do with "lent" or special food for the "veliky post" fast season that is happening right now...
and I'm a student of Russian language. i know the word for lazy.
i'll have to try it out since i'm used to convenience foods like we have in america stocked full of preservatives and sodium.
yum. thanks for this blog. it's always very interesting for me to read.
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