Easter and Bunnies

Russian Orthodox Easter was on the 23rd of April, just several days ago. This is the most important religious holiday in Russia. Not that Christmas is less important but when you survive the Russian winter with its brutal blizzards and -30 frosts; when you thought that snow would never melt; that skies would always be gray and low; and that it would always be dark at 4 pm. Then spring comes, the sun is shining, birds are singing and Ester comes. Wouldn’t you be extra happy over Jesus resurrection?

RMB noted that this year chocolate Easter bunnies, that were totally alien to Russian consumers just a couple of years ago, occupy more and more of shelf place, encroaching on traditional territory of Easter cakes, Easter eggs and Easter eggs dying kits. We should thank chocolate factories marketing managers for that.

Related Tags: Russia, Moscow, Russian Orthodox Church, Easter, Easter eggs, Easter bunnies